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Single Product Model
One of the most common models for beginner and even many of the profitable internet marketers is that of the single product web site. Many of the profitable internet marketers, although they may currently have multiple products, still sell each product from its own web site, sort of as a stand-alone product or business. One advantage to having a single-product web site or business is that you can focus on becoming very good at selling that one product. With literally millions of people online buying things everyday, it is often easier to become extremely good at one type of product or to test and tweak one web site, than it is to do the same with many products or web sites simultaneously.
Multiple Product Model
Catalog Product Model
With a catalog web business model, you will have an assortment of related products that can easily be marketed from the same web site. An example would be that of a candle web site, where you would have a number of different candles for sale, and perhaps some related products like candle holders and lighters. Another example would be that of a pet supplies web site, where you would market a number of different pet supplies from one web site. These are all related items which complement each other in some way, and the assortment of the items would benefit, rather than detract from, the sales process.
If you are just getting started, you certainly want to avoid setting up a 'garage sale' type web site, where you sell a little bit of everything. The reason for this is that you will have a difficult time attracting the right kind of traffic to purchase your products. If indeed you have an interest in selling a wide variety of products that are generally unrelated, consider using someone else's web site that already has traffic geared towards that type of selection of merchandise, like eBay.
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